Start-Ups and Upstarts

BUSINESS HISTORY AND THE ARTS

Muddy Waters

To understand the role start-ups have played in the economy and in reinvigorating the culture, one need only look at the music business. If America had been strictly a rigid tops-down nation, there would never have been the populist explosion of rock n roll, which began in the 1950’s. (And was followed by punk, hip hop, and other variations.)

WHAT if the only people entitled to call themselves musicians were decided by musicologists, requiring academic degrees and proper certificates? The institutional mindset.

sun

Rock n roll was started by low-rent hustlers like Leonard Chess and Sam Phillips, with upstart little record companies like Chess and Sun Records. Start-ups? Of course! They were nothing but– as was Motown Records, founded by Berry Gordy Jr. with $600 in seed money, “venture capital,” from his sister. (Gordy at the time was working on a Detroit production line.)

Rock n roll music, scorned by intellectuals and critics, was strictly a product of America’s lower classes. The entrepreneurs were two-bit salesman. The artists were from the poorest sections of the country, whether they be Muddy Waters, Elvis Presley– or the Supremes, who were discovered in a Detroit housing project.

supremes

Hundreds of other start-up little record companies failed. Such is the way capitalism works. Enough succeeded to transform American (and world) culture– and in the process multiply the music business many times over, providing pleasure to millions– and opportunity to hundreds of musical artists, who in a rigidly controlled system, managed by apparatchiks and credentialed experts, would never have had opportunity at all.

The irony is the nature of free enterprise capitalism, when turned loose, levels the playing field more than a system which depends on decision-making from above– where selections are made according to a.) standardized testing b.) cronyism and connections c.) how well one conforms to the prevailing ideology imposed from above. It’s the difference between the U.S.A. and the U.S.S.R. during the Cold War. Between a dynamic system and a static one. (The dynamism of America, expressed through rock music, infiltrated the Soviet Bloc and contributed to its collapse.)

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graham bell

Upstarts/start-ups have been with us for at least 200 years– seen in the careers of imaginative individuals like Elias Howe, Cyrus McCormick, Thomas Edison, Alexander Graham Bell, Nikola Tesla, Henry Ford  — on up to Steven Jobs, Elon Musk and Travis Kalanick. They propelled the United States to quickly becoming the world’s largest economy, creating millions of jobs and many trillions of dollars of wealth in the process. Economic value is the product of the human mind. All of this should go without saying, but in this bizarro upside-down world we live in, it doesn’t.

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-Karl Wenclas, New Pop Lit NEWS

How to Save Literature

THE PROBLEM with so-called serious literature is that it’s pitched at a narrow audience, and not at the vast bulk of the American public. (Pitched really, at upscale editors at desks in London and New York.)

Building_class_O3

Occasionally establishment writers give the game away, as did renowned young novelist Sally Rooney in Issue #30 of The Moth Magazine:

A lot of what (literature) does, to me, is reassure bourgeois readers by saying, you read fiction, you are a member of a particular class. . . the question for writers who have a social conscience is, how do you challenge that in some way while still working within the same industry that produces it, and I don’t really know what the answer is.

Then there’s the recent rant in Paris Review by esteemed short story writer Peter Orner, explaining why he will not defend the short story– his remarks making clear he doesn’t believe the story art is for the general public– and no apologies for this from establishment writers are needed, thank you.
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boxNeither Rooney nor Orner consider a way out of the box in which the literary art is trapped, currently accessible only to “a particular class.” They have no incentive to seek an alternative.

We at New Pop Lit do, as we and our modest literary project exist on the margins of what has become a marginal art. We’re thinking of ways to change this.

ONE WAY is the multidimensional (“3-D”) short story, designed to be faster and more thrilling than the standard literary model, answering those attention-span questions Peter Orner scoffs at.

uzi - Edited

One prototype example of this kind of story has been released by us, “Vodka Friday Night.” More are coming.

CAN THE ART BE SAVED?

elvis-60-years-of-rock-and-roll-1(Early Elvis and friends.)

Business history of other arts shows that it can. I’ve given often the example of the music business and the rise of rock n roll– which multiplied the size of that industry many times over. This is well explained in this article by Johannes Ripken. Can writers duplicate that outsized success? Maybe– if they create more exciting short fiction that’s even faster and more direct than our prototype. Moreover, what’s needed are young writers who can connect with a new generation of readers via personality, talent, and attitude. In other words, stars.

Screaming_Jay_Hawkins(Screamin’ Jay Hawkins.)

Is this do-able? We’ll see.
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-Karl Wenclas, New Pop Lit NEWS