innovative literary journals

The Strategy Behind Zeens

Posted on by newpoplitnews

RETHINKING THE LITERARY PRODUCT

FROM THE START the thinking behind our zeens was to create a better literary product. We’ve done that by incorporating color and design into the inside pages, not just the covers. Big Four publishers– as well as some boutique outfits– do this to a minimal extent, usually for non-fiction offerings (on diet and fashion particularly). Seldom for novels or short story collections.

The idea no doubt in not doing it– besides inertia– is to keep the reader focused on the text. Our approach is to enhance the text by incorporating design into the narrative. Use of colors– pages or text– or changes of font, or font size, to emphasize conflict or emotion. Breaking all accepted publishing rules in so doing. 

Being from Detroit, we’re influenced as much by car design– emphasis on sleekness and efficiency– as by standard graphic design.

In addition to innovative design, we also use different types of printing paper to enhance the visual effect of our zeens. The goal: to have words, colors, and art “pop” off the page. Effects which can never be achieved on an electronic screen.

Our first zeen, Extreme Zeen, released in April 2020 during the first surge of the pandemic, is fairly crude by the standards of those we’ve produced since, but does contain striking visuals, including a blown-up photo of a rose to illustrate a poem about same, and psychedelic centerpiece art, “Lucy in the Sky,” by our own Kathleen M. Crane.

Our latest, Extreme Zeen 2, goes further in utilizing design– not solely to enhance the individual stories and poems, but predominantly to project a consistent aesthetic theme throughout the issue. The overall impact is both apparent and subliminal.

Among our models are upstart record companies of the past like Motown and Subpop, but also the many new EV motor companies of now who are challenging the giants. We consider Extreme Zeen 2 a prototype pointing the way toward further innovation in creating the Ultimate Literary Publication.

(Purchase one of our zeens at our POP SHOP.)

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CARE AND HANDLING OF YOUR EXTREME ZEEN

Posted on by newpoplitnews

HOW TO TREAT A LANDMARK PUBLISHING MASTERPIECE

Our zeens, especially Extreme Zeen 2, for best use require special handling to retain their unique characteristics which place them above every other literary journal on the planet.

-DON’T smear the cover or pages with grimy or greasy hands. For example, it’s not recommended to read EZ2 directly after a.) frying and eating hamburgers, or b.) working on a car or other machinery. (If your car is an electric vehicle using no gasoline or crankcase oil, an exception may be allowed.)

-DON’T place glasses of cold beer, soda, or other beverages upon your copy of Extreme Zeen 2.

-DON’T toss EZ2 willy-nilly across a room, or at someone.

-DO NOT use EZ2 to strike a person. Or even an animal. Animals have feelings also. Or to kill insects. (It is however allowable to strike an intruder entering through a window with EZ2, if the miscreant interrupts your reading pleasure.)

-KEEP your copy of EZ2 OUT of the bathroom. The toilet paper shortage is over.

-REMEMBER, Extreme Zeen 2 is not a generic book, and must not be treated like one. It is, rather, a rare collectible.

-BEST PRACTICE. Best policy of course is to purchase two copies of Extreme Zeen 2: one for reading and admiring, the other to retain in its sealed sleeve to be placed into a safety deposit box, or a vault.

-FINAL CAUTION. Be wary of loaning your copy of Extreme Zeen 2 to any other person. Not only may they not exercise proper care and handling of it, but you may never get the issue back!

Bought yours yet?

Available exclusively at New Pop Lit’s POP SHOP.