Creating Personas

THE RIGHT WAY TO USE PSEUDONYMS

ONE THING writers seem congenitally incapable of doing is creating interesting personas for themselves. Turning themselves into imagined characters. Yet in this hyper-noisy society it might be, among a mass of wannabe scribblers, one of the only ways to stand out.

RECALL how easily performers in other fields created entertaining personas for themselves. One of the earliest of them was rock n roll pioneer Screamin Jay Hawkins.

Hawkins-Screamin-Jay

Similarly, local television hosts created memorable characters for themselves– one broadcast on stations in Cleveland and Detroit known as The Ghoul.

the ghoul

Radio hosts did likewise– a classic example being Dr. Demento.

dr demento

WHY NOT writers? It would make perfect sense for a writer of horror stories to brand himself as “Count” something-or-other and play the part. Or, for the author of romance tales to name herself “Barbara Bodice” and sell sex appeal. Alls fair in love and marketing.

Oh, plenty of young writers use pseudonyms. Too many of them– but their stage names have no visual quality and no flair. Usually the names are obscure pseudo-intellectual references to this philosophical idea or that one– because said writers see themselves not as potential pop stars, but– ridiculously enough– as intellectuals. Steering (even those who have actual writing talent) their work in that direction. Which means strictly limiting its appeal. A fan base consisting of their own circle of overeducated in-debt college grads. The notion of writers as entertainers is anathema to them. They’re “serious.” Which is why the literary art as a relevant cultural form has been sinking faster than the Titanic.

THE OBVIOUS example of course, of the success of created personas, is the wrestling game, particularly the WWE under the stewardship of Vince McMahon, greatest promoter in American culture since P.T. Barnum.

WWE

COULD a literary project produce valid literary works, poetry and fiction, and do it with fun and flair?

This is just one of the challenges we’ve set for ourselves. 

It will take a few hungry new writers eager to become personalities. To be stars.
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-Karl Wenclas for New Pop Lit NEWS

Contradictions of the Left

OR, ABSENCE OF THE AUTHENTIC

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WE’VE ALREADY examined some of those contradictions, in our analysis of n+1 magazine and of The Baffler. Today we look at another “hard left” publication, Current Affairs, founded and edited by Nathan J. Robinson.

WHAT readers of his magazine and Robinson himself don’t seem to realize is that any revolution which springs from Harvard University– where Robinson is a Phd candidate– is co-opted from birth. Sold out at the start. It wouldn’t matter what label they put on themselves or their system: “Marxist.” “Communist.” “Democratic Socialist.” It’d be packaging. Labels like the kind slapped on soup cans. At the core of things nothing will have changed. The same people will be in charge. The same careerist technocrat mindset would dominate.

currentaffairs
Why else does someone attend Harvard or Yale (Nathan Robinson has been enrolled in both places) other than to be at the top of the pyramid? After the revolution it’d be the same hierarchy, with a twist in messaging. (Robinson is said to be good at messaging.) Nathan J. Robinson and his Ivy League editorial colleagues carry that stratified hierarchy within them. It’s embedded in them.

Doubt this? Who runs the civilization now? Two of the richest men on the planet, Bill Gates and Mark Zuckerberg, both attended Harvard. The founders of Google went to Stanford University, which is almost as elite. Jeff Bezos of Amazon went to Princeton.

Politics? Every President of the United States from 1988 on before the present one was a graduate of Harvard or Yale. Or in George W. Bush’s case, both. Donald Trump went to the Wharton School, which is part of the University of Pennsylvania, an Ivy League university.

Do we see a pattern?

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Oh, but Nathan J. Robinson, like his peers at other leftist magazines, is different. His ideas are different. He’s a socialist. Probably, a Marxist. He cares. He really does.

I suspect that in their New Socialist World they’d be part of Shigalov’s Ten Percent– still at the top of the pyramid, controlling the people– for their own good of course.

WHAT’S HAPPENING?

Just as in every person there’s a conscious and subconscious, so also there’s the role the person plays– the face shown to the world– and the authentic individual sitting behind the John Keegan “Mask.” They’re not always the same. If ever the same.

Who’s the real Nathan J. Robinson?

Is it leftist radical at the forefront of a neo-Marxist intellectual movement? Or the son of a man who worked in international corporate training? (And no doubt taught young Nathan J. many corporate world tricks.) Scion of money and achievement– is that Nathan’s core reality? At crunch time, would Robinson throw his advantages away? Really?

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THE FLIP SIDE is the person from hardship and poverty passing as an exemplar of class and refinement. This was not only a plotline of many plays (see Pygmalion) and Hollywood movies– it was much of Hollywood reality. Witness the careers of Cary Grant and Clark Gable, who transformed their very beings– their voices, gestures, dress, speech, teeth– to fit the role they wanted to play.

Elvis_Presley_in_King_Creole_1958

A BETTER EXAMPLE is the career of Elvis Presley. Dirt poor. Born in a shack. The embodiment of “white trash.” When he became massively successful he suddenly found himself playing doctors or suave playboys in Hollywood movies. In “Blue Hawaii,” the slumming son of big money.

Did he fool anybody?

That Elvis was out of place was part of the appeal. It was fantasy. He was living the dream. His audiences knew it and loved it.

Elite intellectuals of the Harvard/Stanford variety (except for a few rock n roll fanboy writers) never accepted Elvis as legitimate and to this day haven’t accepted him. Rock music itself was not taken seriously as an art form until middle-class pseudo-intellectual troubadour Bob Dylan began playing it. That’s reality.

-K.W.