Types of Cultural Change
THERE ARE TWO TYPES OF CULTURAL CHANGE
1.) GRADUAL CHANGE
The kind of change which improves a skill or art within-the-field, but doesn’t expand the field or the field’s footprint within the greater culture. Most often the change is incremental, such as modest improvements in technique.
For example, the sport of tennis. In men’s tennis where every top player has a high level of skill and talent, Novak Djokavic has been able to stand out through changes in his training and diet.
The problem with gradual change is that it’s not enough to keep interest in a sport like tennis from dropping in relation to the greater culture, as other sports and other cultural happenings move forward at a faster rate.
This situation applies to literature and especially with the more esteemed “literary” end of the spectrum. MFA programs train students in refining their craft, polishing their short stories, and the sentences within, without changing the basic template. Without rethinking anything about the art. The nature of the writing workshop in fact discourages experimentation, or any writing which might look “bad” or disturbing because it’s trying something new.
The result: an unexciting literary game which presents always the same-old same-old. The predictable and been done.
2.) RADICAL CHANGE
A leap forward. The kind of change which drastically remakes an art and in so doing creates an explosion of interest in it. For instance, the way rock n roll beginning in 1955 exploded onto national then international consciousness and completely remade the music business, expanding interest and multiplying the size of the market many times over.
In sports, an example would be the emergence of Babe Ruth as a star circa 1920. He’d started out as a pitcher. With nothing to lose in his perfunctory at bats– expected to make an out– he began swinging for the fences, taking huge swings at pitches, thereby striking out at an increased rate but when connecting, hitting the ball for a home run. This went 180 degrees against the practice of the time of playing it safe, the goal to just make contact with the ball and get on base.
Ruth’s monster home runs caused massive fan interest. New York Yankee attendance doubled, while many other baseball teams smashed their previous attendance records due to the Ruth effect. Babe Ruth became for ten years the most popular figure in America.
THE QUESTION is whether or not this kind of change could happen to the sleepy literary game?
What it would take is allowing writers to embarrass themselves as they try new ideas– to “make outs”– as they work toward making the art fresh and exciting.
If it can be imagined it can happen.