The Strategy Behind Zeens

RETHINKING THE LITERARY PRODUCT

FROM THE START the thinking behind our zeens was to create a better literary product. We’ve done that by incorporating color and design into the inside pages, not just the covers. Big Four publishers– as well as some boutique outfits– do this to a minimal extent, usually for non-fiction offerings (on diet and fashion particularly). Seldom for novels or short story collections.

The idea no doubt in not doing it– besides inertia– is to keep the reader focused on the text. Our approach is to enhance the text by incorporating design into the narrative. Use of colors– pages or text– or changes of font, or font size, to emphasize conflict or emotion. Breaking all accepted publishing rules in so doing. 

Being from Detroit, we’re influenced as much by car design– emphasis on sleekness and efficiency– as by standard graphic design.

In addition to innovative design, we also use different types of printing paper to enhance the visual effect of our zeens. The goal: to have words, colors, and art “pop” off the page. Effects which can never be achieved on an electronic screen.

Our first zeen, Extreme Zeen, released in April 2020 during the first surge of the pandemic, is fairly crude by the standards of those we’ve produced since, but does contain striking visuals, including a blown-up photo of a rose to illustrate a poem about same, and psychedelic centerpiece art, “Lucy in the Sky,” by our own Kathleen M. Crane.

Our latest, Extreme Zeen 2, goes further in utilizing design– not solely to enhance the individual stories and poems, but predominantly to project a consistent aesthetic theme throughout the issue. The overall impact is both apparent and subliminal.

Among our models are upstart record companies of the past like Motown and Subpop, but also the many new EV motor companies of now who are challenging the giants. We consider Extreme Zeen 2 a prototype pointing the way toward further innovation in creating the Ultimate Literary Publication.

(Purchase one of our zeens at our POP SHOP.)

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Wake Up the Tastemakers!

ONE of the reasons literature is in sad shape– its role in the greater culture plummeting– is that staffs of Manhattan magazines, beneath surface differences, are invariably the same. Well-educated upper-middle class climbers from the “best” schools. Usually the same schools. Their ideas on art and culture are the same.

Will they be able to recognize the radically NEW when it lands on the desk in front of them?

Why does it matter? It matters because they have the remaining promotional infrastructure for all things literary in today’s media world– an infrastructure underground publishers lack.

What we offer are ways to engage the larger culture, via more exciting literary products. We’re little different from hip-hop creators and others who’ve come from outside the cultural system and with new ideas were able to reinvigorate that system along with the culture at large. They depended on perceptive outliers among media able to spot an opportunity and jump on it.

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HOW do you revive an art? Another example from pop music history is the early 1990s when groups like The Pixies and Nirvana injected pop elements into punk rock and thereby created a new hybrid. Not dissimilar to what we’re doing at New Pop Lit via our zeen creations. Check us out. Drop into our POP SHOP.