ONE of the reasons literature is in sad shape– its role in the greater culture plummeting– is that staffs of Manhattan magazines, beneath surface differences, are invariably the same. Well-educated upper-middle class climbers from the “best” schools. Usually the same schools. Their ideas on art and culture are the same.
Will they be able to recognize the radically NEW when it lands on the desk in front of them?
Why does it matter? It matters because they have the remaining promotional infrastructure for all things literary in today’s media world– an infrastructure underground publishers lack.
What we offer are ways to engage the larger culture, via more exciting literary products. We’re little different from hip-hop creators and others who’ve come from outside the cultural system and with new ideas were able to reinvigorate that system along with the culture at large. They depended on perceptive outliers among media able to spot an opportunity and jump on it.
HOW do you revive an art? Another example from pop music history is the early 1990s when groups like The Pixies and Nirvana injected pop elements into punk rock and thereby created a new hybrid. Not dissimilar to what we’re doing at New Pop Lit via our zeen creations. Check us out. Drop into our POP SHOP.