OR, VIRTUE-SIGNALING MUSICAL CHAIRS
Pity the poor book conglomerates! New York City’s “Big Five.” They want to do the right thing, to be on the side of progress, social justice and all that, but they keep making missteps. Could it be the giant institutions and their Ivy-educated staffs are too removed from these issues? Too out of touch?
The latest mistake being the seven-figure-advanced publication of American Dirt by Jeanine Cummins. Intended as a takedown of the horrors of the border crisis, instead the book has caused a furor among LatinX writers, who see the novel as exploitation of the issue by a person who shouldn’t be commenting. (Ms. Cummins looks Latina, but apparently isn’t.)
Another Rachel Dolezal? Elizabeth Warren? Or not?
I’m not going to comment on the book, its author and the controversy further, other than to say that perhaps the problem is with the huge conglomerates themselves. That the solution is to encourage more independent publishers, smaller and closer to the ground, instead of a one-size-fits-all bureaucracy that will always get things wrong– in the flurry of virtue signaling-run-amok, with so many ambitious writers out there, a bureaucracy that will continually behave incorrectly or be scammed, despite or because of their good intentions.
(And no, the answer is not to nationalize the book business. Sorry, Marxists. Replacing five too-large cronyistic-and-insular monoliths with one even larger monolith solves nothing.)
The best answer, as with so much else in this contentious country, is DIY. More access. More options.
(Note: American Dirt was published by Flat Iron Books, an imprint of Macmillan Corp. Flat Iron’s publisher Amy Einhorn, who gave the seven-figure advance, is a graduate of Stanford, not an Ivy League college.)
-Karl Wenclas for New Pop Lit NEWS